Brand Shah Rukh

Does a brand sell more than a product? If you look at superstar Shah Rukh Khan’s brand endorsements, you’re very likely to nod in affirmation.
SRK, who endorses everything from cars to washing machines, a DTH channel, pens, soft drinks, biscuits and watches, in 2008 led the list of celebrities who endorsed the most number of products. “I am grateful to the companies whose products I endorse, that they think I am capable of being able to represent them,” says the star.
It is reported that in 2008, King Khan endorsed 39 brands, including Pepsi, Hyundai, Airtel, Videocon, Sun Feast, Tag Heuer, Dish TV and Mayur Suitings, among others.Besides Amitabh Bachchan, SRK endorses Emami too and is reportedly paid Rs 5 crore annually for it. With each ad, SRK’s belief in the power of brand Shah Rukh has only grown stronger. “I’m a humble employee of the Shah Rukh Khan brand. There is this image that has been made, and I am just catering to that and trying to live up to the expectations,” says the star.
Shah Rukh is not alone is the list of powerful brand ambassadors. Celebrities like Sachin Tendulkar also possess juicy chunks of the brand endorsement pie, which is currently estimated at a cool Rs 1,000 crore, according to Manish Porwal, CEO of Percept Talent Management.
Check out Shah Rukh Khan’s homepage